Advertising standards
Catalog accepts paid advertising. This page sets out how it works, what we don't allow, and how to spot the difference between editorial and sponsored content on the site.
Formats
Display banners (leaderboard, billboard, MPU, half-page, skyscraper), in-feed sponsored cards, branded takeovers, and sponsored series. All paid placements are clearly labelled.
What we don't accept
Gambling, payday lending, crypto speculation, political campaigning, or any advertiser whose product makes claims we cannot independently verify.
Labelling
Every paid placement carries an 'Ad' or 'Sponsored' label. Sponsored cards in the editorial feed carry a visible coloured outline and a 'Promoted by' attribution. Branded takeovers display a permanent sponsor ribbon.
Rates
Display rates start at $35 CPM for run-of-site and $60 CPM for category-specific inventory. Native sponsored cards and takeovers are priced bespoke.